Simply by chance, I came across an excellent documentary recently that captured a project involving the new BMW Z4. BMW worked with a famous artist to develop a piece of art (and coinciding event) that expressed the joy of driving a BMW Z4. I found the entire process incredible. If only I could see the exhibit in NYC!
It’s Nice That, one of my favorite blogs, recently created its first-ever print publication. It arrived in my mailbox not too long ago – and needless to say, I’m a big fan. Learn more about the publication here and also read my views on print vs. web over at the HB blog.
At Hart-Boillot, we recently produced several concepts for a local B2B technology company’s product launch – a physically big data center solution. I used big, bold typography and language that played off the sheer enormity of the product. My hope was to engage the viewer with size, simplicity, and some humor.
